Once a fishing village, Cha-Am offers a laidback pace of life, and a more tranquil atmosphere than neighbouring Hua Hin beach. Its main appeal is its clean, white sand beach, which is thought to be the longest in Thailand, and which is where you will find a choice of excellent seafood restaurants.
When it comes to activities, there is much variety, from champagne picnics on the beach to energetic pursuits such as water sports and cycling.Take a tour of the ancient temples and pagodas that dot the surrounding area. Or pay a visit to the summer palace of King Rama VI (MarukhathaiyawanPalace) less than 10 km south of Cha-Am. The hotel is also conveniently close to the Springfield Country Club, the Palm Hills Golf Resort and Cha-Am Forest Park.
Designed by one of Thailand’s leading architects, Duangrit Bunnag, Alila Cha-Am is a tropical getaway that defies convention. Set in the charming coastal town of Cha-Am, on the north west coast of the Gulf of Thailand, this luxurious beachside resort is designed to be a sophisticated and contemporary lifestyle destination. From the grand entrance stairway to the rooftop reflecting pool, every detail is understated yet unforgettable. The Horizon rooms, Garden Terrace rooms and Pool Villas are conceived as personal retreats – spacious and elegant. Privacy is paramount, with intimate hideaways nestled amid sprawling lawns and azure pools.
Alila Cha-Am truly defines style from fine dining in Clouds Loft to Spa Alila and The Red – a cool hangout by day, hip bar by night. Whether chilling out in private or with company, Alila Cha-Am sets the mood for absolute relaxation.